BSB60520 Advanced Diploma of Marketing and Communication
CRICOS CODE | DURATION | STUDY LOAD | QUALIFICATION STRUCTURE |
104567G | 78 weeks | Full-time | 12 units |
Delivered face-to-face at a Training Masters approved campus . The duration includes 60 study weeks and 18 weeks of scheduled breaks.
About this qualification
This qualification prepares experienced learners to provide leadership and strategic direction in marketing and communication. Graduates apply specialised knowledge and may be accountable for the performance of a team, function or major campaign.
Learning focus: Develop marketing strategies, processes and comprehensive plans; Design and evaluate marketing research and advertising campaigns; Develop business plans and manage organisational finances; Lead networks, innovation and continuous improvement; Plan and lead organisational change.
Entry requirements
Meet general TM entry requirements and one official pathway: BSB52415 Diploma of Marketing and Communication or Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work, or four years’ equivalent full-time relevant work experience.
Study and employment pathways
Further study: You may apply for relevant bachelor or postgraduate study in marketing, communication or business. Admission and credit are decided by the receiving provider.
Employment possibilities: Possible roles include Marketing Manager, Marketing Strategist, Advertising Account Manager, Client Services Manager or Communications Manager. Senior roles normally require relevant experience.
TM assessment methods
Assessment methods across this qualification may include written knowledge questions, projects, case studies, reports, presentations, practical activities, role-plays and observation in approved real or simulated contexts. The approved TM assessment tool for each unit states the exact tasks, conditions and evidence required.
Units of competency
The current TM unit structure is shown below. Elective units are selected by TM for this course.
CORE UNITS — 4 | |
BSBMKG621 Develop organisational marketing strategy | BSBMKG622 Manage organisational marketing processes |
BSBMKG623 Develop marketing plans | BSBTWK601 Develop and maintain strategic business networks |
TM ELECTIVE UNITS — 8 | |
BSBOPS601 Develop and implement business plans | BSBCRT611 Apply critical thinking for complex problem solving |
BSBMKG626 Develop advertising campaigns | BSBMKG627 Execute advertising campaigns |
BSBMKG624 Manage market research | BSBSTR601 Manage innovation and continuous improvement |
BSBLDR601 Lead and manage organisational change | BSBFIN601 Manage organisational finances |