BSB50620 Diploma of Marketing and Communication

Duration

Total duration 52 weeks

 

Qualification Description

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Unit Code Unit Title Core/Elective
BSBMKG541 Identify and evaluate marketing opportunities Core
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBPMG430 Undertake project work
BSBMKG543 Plan and interpret market research Elective
BSBOPS504 Manage business risk
BSBPEF501 Manage personal and professional development
BSBOPS505 Manage organisational customer service
BSBMKG551 Create multiplatform advertisements for mass media
BSBFIN501 Manage budgets and financial plans
BSBMKG545 Conduct marketing audits

 

Vocational Outcome Account Manager (Advertising), Marketing manager, Marketing team leader, Product manager, Marketing and Communication Manager, Public relations manager

 

Academic Pathway

Training is delivered in stages which correspond to AQF Levels V. The preferred pathway for a qualification is for students to complete the requirements of the previous level qualification before progressing to the next level – thereby achieving more than one qualification. Applicants without the previous level qualification will be considered if they have relevant qualification and/or vocational experience. We aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.

 

Course Delivery & Assessment Methods

  • Delivery and assessment strategies are selected to reflect the nature of the elements and performance criteria of the competency together with the needs and learning style of the participants. Delivery and assessment method includes a blended learning practice including learning management system (Moodle).
  • Assessment methodology may include but is not limited to: observation, project/ report, case study, role play, exercises, activities; and written/oral tasks including multiple choice, questions and answer, essays, true/false and presentations.

 

Entry Requirements

  • Must be 18 years or older.
  • Must have completed an overseas equivalent of Year 12 (refer to table 1)
  • Must have either an IELTS score of 5.5 total or above with no band lower than 5.0 (refer to table 2)
  • Entry to this qualification is limited to those who:
    • Have completed BSB42415 Certificate IV in Marketing and Communication

or

  • Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

  • Have two years equivalent full-time relevant work experience.

 

TABLE 1: TM ACADEMIC REQUIREMENT & EQUIVALENCIES

TM Requirement

 

Equivalent Year

(Overseas)

 

 

 

Year 12

 

 

 

 

Completing a senior school certificate or higher secondary school certificate.
Course relevant working knowledge, skills, experiences and Year 11 completion certificate or secondary school certificate [If unable to provide equivalent year 12]
Course relevant working knowledge, skills, experiences and Year 10 completion certificate or secondary school certificate [If unable to provide equivalent year 12]

 

TABLE 2: TM ENGLISH REQUIREMENT & EQUIVALENCIES

TM Requirement

 

IELTS score Equivalent English Level

(Successful completion of each level)

 

IELTS score of 5.5 total or above with no band lower than 5.0

 

 

3.0 – 4.0 Basic (10 weeks) + Pre-intermediate (20 weeks)
4.5 – 5.5 Intermediate (20 weeks) or Upper-intermediate (20 weeks)
6.0 – 7.0 Pre-Advanced (10 weeks) + Advanced (10 weeks)

 

Credit Transfer & Recognition of Prior Learning

Have you worked or studied in this field before? RPL will gives you an opportunity to be recognised for skills, experience and study that you may have already attained. To gain RPL you will need to contact with our marketing & admission team for RPL kit, which will provide you detail information & a complete process of RPL.

 

Timetable

Shift # 1 (Weekdays)

 

Monday, Tuesday: 8 am – 4 pm

Wednesday: 8 am – 1 pm

Shift # 2 (Weekend)

 

Thursday, Friday: 8 am – 4 pm

Saturday: 8 am – 1 pm

Shift # 3 (Evening) Monday – Thursday: 5:00 pm –10:00 pm

 

Intakes Date

Year Term 1 Term 2 Term 3 Term 4 Term 5 Term 6 Term 7 Term 8
2022 10/01/22 21/02/22 11/04/22 23/05/22 04/07/22 15/08/22 26/09/22 07/11/22
2023 01/01/23 20/02/23 10/04/23 22/05/23 03/07/23 14/08/23 25/09/23 06/11/23
2024 08/01/24 19/02/24 08/04/24 20/05/24 01/07/24 12/08/24 23/09/24 04/11/24

 

For admission, please contact us:

Tel: +61 02 82787722

E-mail: admissions@tm.nsw.edu.au

ABN: 72611635128

RTO: 41479 | CRICOS: 03510J

www.tm.nsw.edu.au