BSB60520 Advanced Diploma of Marketing and Communication

Duration

Total duration 78 weeks (60 weeks of study period and 18 weeks of term break). This comprises 100% by face-to-face class at TM campus.

Qualification Description

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Entry Requirements for Students

Student must:

• • • Age Requirements:

      • Must be 18 years of age or older at the time of course commencement

    • English requirement:

      • Academic IELTS 6 overall, no less than 5.5 in each band with test results no more than 2 years old, or

      • Other English language tests, such as PTE and TOEFL, are accepted if the scores are equivalent to an IELTS 6.0. Students must provide their results for verification by the Training Masters, or

      • Completion of an approved Australian English Language course with equivalent level.

    • Academic requirements:

      • Successful completion of Year 12 or equivalent or

      • Successful completion of an AQF Certificate IV qualification or higher from an Australian institution where the course duration was no less than 12 months.

      • Some prospective students may be asked to undertake an LLN assessment or enrolment interview prior to acceptance.

      • For Packaged courses, the student cannot progress to the higher qualification unless the student has (successfully) completed the lower qualification.

    • Visa Requirements:

      • You must meet the requirements for an Australian student visa subclass 500 or valid Australian visa where you are eligible to study.

Entry requirements will be checked at enrolment in line with the RTO’s Student entry requirements, selection, enrolment and orientation policy.

• • • Entry to this qualification is limited to those who:

      • BSB50620 Diploma of Marketing and Communication or a superseded equivalent version BSB52415 Diploma of Marketing and Communication

      • or

      • Have completed the following units (or equivalent competencies):

        • BSBMKG541 Identify and evaluate marketing opportunities.

        • BSBMKG542 Establish and monitor the marketing mix.

        • BSBMKG552 Design and develop marketing communication plans.

        • BSBMKG555 Write persuasive copy; and

        • BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

      • Or

      • Have four years equivalent full-time relevant work experience.

Academic Pathways

On completion of this qualification, candidates may undertake a range of other Advanced Diploma qualifications from the BSB Business Services Training Package or any other training package to further enhance their career opportunities in their chosen field. Candidates may also choose to seek entry into an undergraduate degree such as a Bachelor of Management at an Australian Higher Education Provider (subject to the Higher Education Provider’s course entry requirements).

Coupled with substantial employment experience (more than two years) graduates of this course may be eligible to gain entry into a number of post-graduate courses such as Graduate Diploma in Marketing Communication, Graduate Certificate in Marketing.

Employment Pathways

This is a powerful qualification for those aiming to lead and innovate in the dynamic field of marketing and communication. The course prepares graduates for senior marketing roles where strategic decision-making, leadership, and advanced technical knowledge are essential. They may find employment in Advertising and Marketing Agencies, Technology and Digital Startups, E-commerce and Retail, Media and Entertainment, Healthcare and Pharmaceuticals, Public Relations Firms, Financial Services and Banking, Hospitality and Tourism, Non-Profit and Government Organizations.

Target Occupation:

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification may include but are not limited to:

• • • Marketing Coordinator

    • Advertising Account Director,

    • Advertising Account Planning Manager,

    • Client Services Director,

    • Client Services Executive,

    • Marketing Director,

    • Marketing Manager,

    • Marketing Strategist

    • Brand Manager (Senior)

    • Digital Marketing Strategist

    • Global Marketing Manager

Packaging Rules

Total number of units = 12 (6 core units & 6 elective units)