BSB50620 Diploma of Marketing and Communication

Duration

Total duration 52 weeks (40 weeks of study period and 12 weeks of term break). This comprises 100% by face-to-face class at TM campus.

Qualification Description

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Entry Requirements for Students

Student must:

• • • Age Requirements:

      • Must be 18 years of age or older at the time of course commencement

    • English requirement:

      • Academic IELTS 6 overall, no less than 5.5 in each band with test results no more than 2 years old, or

      • Other English language tests, such as PTE and TOEFL, are accepted if the scores are equivalent to an IELTS 6.0. Students must provide their results for verification by the Training Masters, or

      • Completion of an approved Australian English Language course with equivalent level.

    • Academic requirements:

      • Successful completion of Year 12 or equivalent or

      • Successful completion of an AQF Certificate IV qualification or higher from an Australian institution where the course duration was no less than 12 months.

      • Some prospective students may be asked to undertake an LLN assessment or enrolment interview prior to acceptance.

      • For Packaged courses, the student cannot progress to the higher qualification unless the student has (successfully) completed the lower qualification.

    • Visa Requirements:

      • You must meet the requirements for an Australian student visa subclass 500 or valid Australian visa where you are eligible to study.

Entry requirements will be checked at enrolment in line with the RTO’s Student entry requirements, selection, enrolment and orientation policy.

• • • Entry to this qualification is limited to those who:

      • Have completed BSB40820 Certificate IV in Marketing Communication or a superseded equivalent version BSB42415 Certificate IV in Marketing and Communication.

      • or

      • Have completed the following units (or equivalent competencies):

        • BSBCMM411 Make presentations.

        • BSBCRT412 Articulate, present and debate ideas;

        • BSBMKG433 Undertake marketing activities.

        • BSBMKG435 Analyse consumer behaviour.

        • BSBMKG439 Develop and apply knowledge of communications industry; and

        • BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

      • Or

      • Have two years equivalent full-time relevant work experience.

Academic Pathways

On completion of this qualification, candidates may choose to undertake the BSB60520 Advanced Diploma of Marketing and Communication or other Advanced Diploma qualifications from the BSB Training Package or any other training package to further enhance their career opportunities in their chosen field.

Employment Pathways

This diploma provides the foundation for leadership roles in the marketing and communication field. Graduates can pursue mid-level to senior roles in marketing and communication. They may find employment in industries such as advertising, retail, media, hospitality, healthcare, professional services, Tech Startups and Large Corporations, Non-profit organizations & Education and training institutions.

Target Occupation:

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification may include but are not limited to

• • • Marketing Coordinator

    • Digital Marketing Specialist

    • Social Media Manager

    • Advertising Account Executive

    • Public Relations Officer

    • Marketing Manager

    • Brand Manager

    • Content Marketing Manager

    • Market Research Analyst

    • Campaign Manager

Packaging Rules

Total number of units = 12 (5 core units & 7 elective units)