BSB40820 Certificate IV in Marketing and Communication

Duration

Total duration 52 weeks

 

Qualification Description

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Unit Code Unit Title Core/Elective
BSBMKG433 Undertake marketing activities Core
BSBCRT412 Articulate, present and debate ideas
BSBMKG435 Analyse consumer behaviour
BSBCMM411 Make presentations
BSBWRT411 Write complex documents
BSBMKG439 Develop and apply knowledge of communications industry
BSBTWK401 Build and maintain business relationships Elective
BSBOPS403 Apply business risk management processes
BSBMKG434 Promote products and services
BSBPEF402 Develop personal work priorities
BSBMKG431 Assess marketing opportunities
BSBCRT411 Apply critical thinking to work practices

 

Vocational Outcome Direct Marketing AssistantMarketing and Communications ConsultantMarketing Coordinator, Communication officer, Market research assistant, Advertising Copywriter

 

Academic Pathway

Training is delivered in stages which correspond to AQF Levels IV. The preferred pathway for a qualification is for students to complete the requirements of the previous level qualification before progressing to the next level – thereby achieving more than one qualification. Applicants without the previous level qualification will be considered if they have relevant qualification and/or vocational experience. We aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.

 

Course Delivery & Assessment Methods

  • Delivery and assessment strategies are selected to reflect the nature of the elements and performance criteria of the competency together with the needs and learning style of the participants. Delivery and assessment method includes a blended learning practice including learning management system (Moodle).
  • Assessment methodology may include but is not limited to: observation, project/ report, case study, role play, exercises, activities; and written/oral tasks including multiple choice, questions and answer, essays, true/false and presentations.

 

Entry Requirements

  • Must be 18 years or older.
  • Must have completed an overseas equivalent of Year 12 (refer to table 1)
  • Must have either an IELTS score of 5.5 total or above with no band lower than 5.0 (refer to table 2)
  • Mature age students will also be considered without the minimum education requirements but with relevant work experience within chosen area of study and a demonstrated capacity to meet course requirements.

 

TABLE 1: TM ACADEMIC REQUIREMENT & EQUIVALENCIES

TM Requirement

 

Equivalent Year

(Overseas)

 

 

 

Year 12

 

 

 

 

Completing a senior school certificate or higher secondary school certificate.
Course relevant working knowledge, skills, experiences and Year 11 completion certificate or secondary school certificate [If unable to provide equivalent year 12]
Course relevant working knowledge, skills, experiences and Year 10 completion certificate or secondary school certificate [If unable to provide equivalent year 12]

 

TABLE 2: TM ENGLISH REQUIREMENT & EQUIVALENCIES

TM Requirement

 

IELTS score Equivalent English Level

(Successful completion of each level)

 

IELTS score of 5.5 total or above with no band lower than 5.0

 

 

3.0 – 4.0 Basic (10 weeks) + Pre-intermediate (20 weeks)
4.5 – 5.5 Intermediate (20 weeks) or Upper-intermediate (20 weeks)
6.0 – 7.0 Pre-Advanced (10 weeks) + Advanced (10 weeks)

 

Credit Transfer & Recognition of Prior Learning

Have you worked or studied in this field before? RPL will gives you an opportunity to be recognised for skills, experience and study that you may have already attained. To gain RPL you will need to contact with our marketing & admission team for RPL kit, which will provide you detail information & a complete process of RPL.

 

Timetable

Shift # 1 (Weekdays)

 

Monday, Tuesday: 8 am – 4 pm

Wednesday: 8 am – 1 pm

Shift # 2 (Weekend)

 

Thursday, Friday: 8 am – 4 pm

Saturday: 8 am – 1 pm

Shift # 3 (Evening) Monday – Thursday: 5:00 pm –10:00 pm

 

Intakes Date

Year Term 1 Term 2 Term 3 Term 4 Term 5 Term 6 Term 7 Term 8
2022 10/01/22 21/02/22 11/04/22 23/05/22 04/07/22 15/08/22 26/09/22 07/11/22
2023 01/01/23 20/02/23 10/04/23 22/05/23 03/07/23 14/08/23 25/09/23 06/11/23
2024 08/01/24 19/02/24 08/04/24 20/05/24 01/07/24 12/08/24 23/09/24 04/11/24

 

For admission, please contact us:

Tel: +61 02 82787722

E-mail: admissions@tm.nsw.edu.au

ABN: 72611635128

RTO: 41479 | CRICOS: 03510J

www.tm.nsw.edu.au