BSB40820 Certificate IV in Marketing and Communication

Duration

Total duration 52 weeks (40 weeks of study period and 12 weeks of term break). This comprises 100% by face-to-face class at TM campus.

Qualification Description

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Entry Requirements for Students

Student must:

• • • Age Requirements:

      • Must be 18 years of age or older at the time of course commencement

    • English requirement:

      • Academic IELTS 6 overall, no less than 5.5 in each band with test results no more than 2 years old, or

      • Other English language tests, such as PTE and TOEFL, are accepted if the scores are equivalent to an IELTS 6.0. Students must provide their results for verification by the Training Masters, or

      • Completion of an approved Australian English Language course with equivalent level.

    • Academic requirements:

      • Successful completion of Year 12 or equivalent or

      • Successful completion of an AQF Certificate IV qualification or higher from an Australian institution where the course duration was no less than 12 months.

      • Some prospective students may be asked to undertake an LLN assessment or enrolment interview prior to acceptance.

      • For Packaged courses, the student cannot progress to the higher qualification unless the student has (successfully) completed the lower qualification.

    • Visa Requirements:

      • You must meet the requirements for an Australian student visa subclass 500 or valid Australian visa where you are eligible to study.

Entry requirements will be checked at enrolment in line with the RTO’s Student entry requirements, selection, enrolment and orientation policy.

Academic Pathways

On completion of this qualification, candidates may choose to undertake the Diploma of Marketing & Communication or other Diploma qualifications from the BSB Training Package or any other training package to further enhance their career opportunities in their chosen field.

Employment Pathways

This qualification serves as an excellent starting point for those aiming to grow their career in marketing and communication. Graduates can pursue entry-level positions in marketing, communication, and digital content creation. Employment is typically found in industries such as advertising, public relations, retail, hospitality, and small to medium-sized enterprises (SMEs).

Target Occupation:

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification may include but are not limited to Marketing Assistant

• • • Digital Marketing Assistant

    • Social Media Coordinator

    • Promotions Assistant

    • Public Relations Assistant

    • Sales and Marketing Coordinator

    • Content Marketing Assistant

Packaging Rules

Total number of units = 12 (6 core units & 6 elective units)