BSB40820 Certificate IV in Marketing and Communication

Duration

Total duration 52 weeks

 

Qualification Description

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Unit Code Unit Title Core/Elective
BSBMKG433 Undertake marketing activities Core
BSBCRT412 Articulate, present and debate ideas
BSBMKG435 Analyse consumer behaviour
BSBCMM411 Make presentations
BSBWRT411 Write complex documents
BSBMKG439 Develop and apply knowledge of communications industry
BSBTWK401 Build and maintain business relationships Elective
BSBOPS403 Apply business risk management processes
BSBMKG434 Promote products and services
BSBPEF402 Develop personal work priorities
BSBMKG431 Assess marketing opportunities
BSBCRT411 Apply critical thinking to work practices

 

Vocational Outcome Direct Marketing AssistantMarketing and Communications ConsultantMarketing Coordinator, Communication officer, Market research assistant, Advertising Copywriter

 

Academic Pathway

Training is delivered in stages which correspond to AQF Levels IV. The preferred pathway for a qualification is for students to complete the requirements of the previous level qualification before progressing to the next level – thereby achieving more than one qualification. Applicants without the previous level qualification will be considered if they have relevant qualification and/or vocational experience. We aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.

 

Course Delivery & Assessment Methods

      • Delivery and assessment strategies are selected to reflect the nature of the elements and performance criteria of the competency together with the needs and learning style of the participants. Delivery and assessment method includes a blended learning practice including learning management system (Moodle).
      • Assessment methodology may include but is not limited to: observation, project/ report, case study, role play, exercises, activities; and written/oral tasks including multiple choice, questions and answer, essays, true/false and presentations.

 

Entry Requirements for Students

  1. Age Requirements:
    • Must be 18 years of age or older at the time of course commencement
  2. Academic requirements:
    • Successful completion of Year 12 or equivalent or
    • Successful completion of an AQF Certificate IV qualification or higher from an Australian institution where the course duration was no less than 12 months. (refer to table 1)
    • Some prospective students may be asked to undertake an LLN assessment or enrolment interview prior to acceptance.
    • For Packaged courses, the student cannot progress to the higher qualification unless the student has (successfully) completed the lower qualification.
  3. English requirement:
    • Academic IELTS 6 overall, no less than 5.5 in each band with test results no more than 2 years old, or
    • Other English language tests, such as PTE and TOEFL, are accepted if the scores are equivalent to an IELTS 6.0. Students must provide their results for verification by the Training Masters (refer to table 2), or
    • Completion of an approved Australian English Language course with equivalent level.
  4. Visa Requirements:
    • You must meet the requirements for an Australian student visa subclass 500 or valid Australian visa where you are eligible to study.

 

TABLE 1: TM ACADEMIC REQUIREMENT & EQUIVALENCIES

TM Requirement

 

Equivalent Year

(Overseas)

 

 

 

Year 12

 

 

 

 

Completing a senior school certificate or higher secondary school certificate.
Course relevant working knowledge, skills, experiences and Year 11 completion certificate or secondary school certificate [If unable to provide equivalent year 12]
Course relevant working knowledge, skills, experiences and Year 10 completion certificate or secondary school certificate [If unable to provide equivalent year 12]

 

TABLE 2: TM ENGLISH REQUIREMENT & EQUIVALENCIES

TM Requirement

 

IELTS score Equivalent English Level

(Successful completion of each level)

 

IELTS score of 6.0 total or above with no band lower than 5.5

 

 

3.0 – 4.0 Basic (10 weeks) + Pre-intermediate (20 weeks)
4.5 – 5.5 Intermediate (20 weeks) or Upper-intermediate (20 weeks)
6.0 – 7.0 Pre-Advanced (10 weeks) + Advanced (10 weeks)

 

Credit Transfer & Recognition of Prior Learning

Have you worked or studied in this field before? RPL will gives you an opportunity to be recognised for skills, experience and study that you may have already attained. To gain RPL you will need to contact with our marketing & admission team for RPL kit, which will provide you detail information & a complete process of RPL.

 

Timetable

SHIFT # 1

 

Monday to Tuesday – 8:00am to 4:00pm and Wednesday – 8:00am to 1:15pm

SHIFT # 2

 

Thursday to Friday – 8:00am to 4:00pm and Saturday – 5:00pm to 10:15pm

 

SHIFT # 3

 

Monday to Thursday – 5:00pm to 10:15pm

 

SHIFT # 4

 

Friday- 5:00pm to 10:15pm and Saturday & Sunday- 8:00am to 4:00pm

Intake Date

Year Term 1 Term 2 Term 3 Term 4 Term 5 Term 6 Term 7 Term 8
2025 06/01 17/02 07/04 19/05 30/06 11/08 22/09 03/11
2026 05/01 16/02 06/04 18/05 29/06 10/08 21/09 02/11

 

For admission, please contact us:

Tel: +61 02 82787722

E-mail: admissions@tm.nsw.edu.au

ABN: 72611635128

RTO: 41479 | CRICOS: 03510J

www.tm.nsw.edu.au