BSB50620 Diploma of Marketing and Communication
CRICOS CODE | DURATION | STUDY LOAD | QUALIFICATION STRUCTURE |
104566H | 52 weeks | Full-time | 12 units |
Delivered face-to-face at a Training Masters approved campus . The duration includes 40 study weeks and 12 weeks of scheduled breaks.
About this qualification
This qualification develops sound theoretical and practical knowledge for coordinating marketing and communication activities. Graduates may work independently, lead project work and support a marketing or communications function.
Learning focus: Identify and evaluate marketing opportunities and the marketing mix; Design and conduct marketing research; Develop marketing communication and advertising plans; Create persuasive copy and improve customer service strategies; Manage budgets, projects, risk and marketing audits.
Entry requirements
Meet general TM entry requirements and one official pathway: BSB42415 Certificate IV in Marketing and Communication or Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents; or two years’ equivalent full-time relevant work experience.
Study and employment pathways
Further study: You may progress to BSB60520 Advanced Diploma of Marketing and Communication or relevant higher education. The receiving provider determines admission and credit.
Employment possibilities: Possible roles include Marketing Coordinator, Communications Coordinator, Campaign Coordinator, Advertising Account Executive, Marketing Research Officer or Digital Marketing Specialist.
TM assessment methods
Assessment methods across this qualification may include written knowledge questions, projects, case studies, reports, presentations, practical activities, role-plays and observation in approved real or simulated contexts. The approved TM assessment tool for each unit states the exact tasks, conditions and evidence required.
Units of competency
The current TM unit structure is shown below. Elective units are selected by TM for this course.
CORE UNITS — 5 | |
BSBPMG430 Undertake project work | BSBMKG541 Identify and evaluate marketing opportunities |
BSBMKG542 Establish and monitor the marketing mix | BSBMKG555 Write persuasive copy |
BSBMKG552 Design and develop marketing communication plans | |
TM ELECTIVE UNITS — 7 | |
BSBMKG543 Plan and interpret market research | BSBPEF501 Manage personal and professional development |
BSBOPS505 Manage organisational customer service | BSBMKG551 Create multiplatform advertisements for mass media |
BSBOPS504 Manage business risk | BSBFIN501 Manage budgets and financial plans |
BSBMKG545 Conduct marketing audits | |