BSB40820 Certificate IV in Marketing and Communication
CRICOS CODE | DURATION | STUDY LOAD | QUALIFICATION STRUCTURE |
104565J | 52 weeks | Full-time | 12 units |
Delivered face-to-face at a Training Masters approved campus . The duration includes 40 study weeks and 12 weeks of scheduled breaks.
About this qualification
This qualification develops practical marketing and communication skills for people who contribute to marketing activities in a range of organisations. Graduates use broad knowledge, analyse information and apply solutions to both familiar and unexpected workplace situations.
Learning focus: Understand consumer behaviour and identify marketing opportunities; Plan and review marketing activities and promotional programs; Build business relationships and deliver effective presentations; Research the marketing and communications industry; Produce complex business documents and apply critical thinking.
Entry requirements
You must meet Training Masters’ general entry requirements. The national training package lists no additional entry requirements for this qualification.
Study and employment pathways
Further study: You may progress to BSB50620 Diploma of Marketing and Communication or another relevant diploma. Admission and any credit are decided by the receiving provider.
Employment possibilities: Possible entry-level roles include Marketing Assistant, Digital Marketing Assistant, Social Media Coordinator, Promotions Assistant, Public Relations Assistant or Sales and Marketing Coordinator.
TM assessment methods
Assessment methods across this qualification may include written knowledge questions, projects, case studies, reports, presentations, practical activities, role-plays and observation in approved real or simulated contexts. The approved TM assessment tool for each unit states the exact tasks, conditions and evidence required.
Units of competency
The current TM unit structure is shown below. Elective units are selected by TM for this course.
CORE UNITS — 6 | |
BSBMKG433 Undertake marketing activities | BSBCRT412 Articulate, present and debate ideas |
BSBMKG435 Analyse consumer behaviour | BSBCMM411 Make presentations |
BSBWRT411 Write complex documents | BSBMKG439 Develop and apply knowledge of communications industry |
TM ELECTIVE UNITS — 6 | |
BSBTWK401 Build and maintain business relationships | BSBOPS403 Apply business risk management processes |
BSBMKG434 Promote products and services | BSBPEF402 Develop personal work priorities |
BSBCRT411 Apply critical thinking to work practices | BSBMKG431 Assess marketing opportunities |